Fintech Mobile App UI/UX design Mobile App Back-end APIs & Integration

Turning an Internal App into a Broker Community Platform

For Winners Group

Overview

End-to-end rework of an internal broker application — transforming a one-way reporting tool into a community-driven platform with an embedded social network, serving business partners across six countries.

Three phones showing the Winners broker app with financial dashboard and content feed

The Situation

An established broker network running on an outdated internal tool.

Winners Group, a financial services institution with over 16 years of experience, operates across six countries in the CEE/SEE region — Slovakia, Bulgaria, Ukraine, North Macedonia, Poland, and Romania. Through their network of business partners and specialized advisors, they provide end customers with insurance, mortgages, leasing, real estate, savings and investment services, and risk management.

The client already had an internal application used by their brokers. It served as a communication and information channel — keeping business partners informed about their achieved results and supporting day-to-day internal communication. Functional, but limited to one-way reporting.

The Vision

Beyond reporting — building a broker community hub.

The ambition was bigger than a rework. Winners Group wanted to turn the application into a community hub by embedding a mini social network directly into it — strengthening the bonds within their broker community, lifting engagement, and giving every business partner a clearer view of their own and shared achievements across all markets.

The new solution had to support multiple countries with different requirements within a single application, avoiding the need for separate apps per country. A platform that connects, motivates, and scales.

Person holding a phone showing the broker app social feed

Person holding a phone showing financial planning overview during travel

Key Decisions

Product Discovery & Analysis

Start by mapping the needs of the broker community, their workflows, and the desired social and community dynamics — shaping a clear product direction before writing a line of code.

Full-Stack Mobile Delivery

Own the entire product — iOS and Android applications, backend services, and a backoffice system supporting the client's internal operations, content management, and broker-facing functionality.

Core System Integration

Connect the application to InsuranceContractManager — the client's brokerage system — so that performance data and contract information flow directly from the system of record into the broker-facing experience.

Multi-Country Architecture

Rather than building separate applications per market, design a single application capable of supporting country-specific requirements across all markets where Winners Group operates.

The Outcome

A strategic asset that connects, motivates, and scales.

The reworked application gives Winners Group a modern internal platform that combines productivity, transparency, and community in one place. The embedded mini social network transforms the app from a one-way information channel into an interactive space where brokers connect and share achievements.

Internal communication now flows through a single, consistent channel reaching brokers across all markets. Visibility into individual and shared results supports a performance-driven culture, while the multi-country architecture makes future market expansion significantly easier. By combining product discovery, full-stack delivery, and deep integration with the client's existing infrastructure, the application has become a strategic asset — one that strengthens the broker community today and supports Winners Group's international ambitions tomorrow.

Broker app on phone alongside laptop showing Winners Group website at a cafe

6 Countries supported

2 Platforms (iOS & Android)

1 Broker community platform

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