Fintech Mobile App UI/UX design Mobile App Back-end APIs & Integration

A Smarter Way to Manage Personal Finances

For Winners Group

Overview

End-to-end mobile platform empowering customers across six countries to take confident control of their personal finances — insurance, mortgages, investments, and more.

Three phones showing the iWinners app with financial overview, profile, and loyalty cards

The Situation

A financial services leader serving customers across Central and Southeastern Europe.

Winners Group has spent over 16 years building a network of business partners and specialized advisors across Slovakia, Bulgaria, Ukraine, North Macedonia, Poland, and Romania. Through this network, they provide end customers with insurance, mortgages, leasing, real estate, savings and investment services, and risk management.

They already had a mobile application, but it wasn't delivering the value their customers needed. The client approached us with a clear goal: take the existing app to the next level — giving users a clearer overview of their financial products and helping them manage their personal finances more effectively.

The Challenge

One application, six countries, zero fragmentation.

The application had to serve users across multiple markets, each with different regulatory environments, product specifics, and local requirements. Building separate apps per country would have been unsustainable — leading to duplicated effort, inconsistent experiences, and a maintenance burden that grows with every new market.

The real challenge was designing a single, unified application capable of handling country-specific behaviors without fragmenting the user experience. Flexibility at the market level, consistency at the product level.

Person holding a phone showing iWinners digital wallet with loyalty cards
Person holding a phone showing iWinners branch locator with map

Key Decisions

Full-Stack Delivery

Own the entire product — iOS and Android applications, backend services, and a backoffice system supporting the client's internal operations. No handoffs, no gaps.

Core System Integration

Connect directly to InsuranceContractManager — the client's brokerage system and single source of truth for contracts and product data. No data duplication, always up to date.

Multi-Country Architecture

Design for six markets from the start. One codebase, one product experience — with the flexibility to accommodate country-specific regulatory and product requirements.

UX-First Design

Craft a user experience focused on clarity and confidence — helping customers quickly understand their financial portfolio and take action on their products.

Woman in a business center using the iWinners app on her phone
Woman at home using the iWinners branch locator on her phone

The Outcome

A modern platform that turns a mobile app into a strategic asset.

The new iWinners application gives Winners Group a scalable foundation for engaging with their end customers across all markets. The multi-country architecture makes future expansion significantly easier — new markets can be onboarded within the same application without rebuilding.

Customers now have a clearer, more intuitive way to view and manage their financial products, supporting better financial decision-making. And for Winners Group, the app has become a direct communication channel — enabling them to engage with their users more frequently and more meaningfully than ever before.

iWinners app on phone and Winners website on laptop at a cafe table
6 Countries supported
2 Platforms (iOS & Android)
1 Unified application

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