Overview
The Situation
A financial services leader serving customers across Central and Southeastern Europe.
Winners Group has spent over 16 years building a network of business partners and specialized advisors across Slovakia, Bulgaria, Ukraine, North Macedonia, Poland, and Romania. Through this network, they provide end customers with insurance, mortgages, leasing, real estate, savings and investment services, and risk management.
They already had a mobile application, but it wasn't delivering the value their customers needed. The client approached us with a clear goal: take the existing app to the next level — giving users a clearer overview of their financial products and helping them manage their personal finances more effectively.
The Challenge
One application, six countries, zero fragmentation.
The application had to serve users across multiple markets, each with different regulatory environments, product specifics, and local requirements. Building separate apps per country would have been unsustainable — leading to duplicated effort, inconsistent experiences, and a maintenance burden that grows with every new market.
The real challenge was designing a single, unified application capable of handling country-specific behaviors without fragmenting the user experience. Flexibility at the market level, consistency at the product level.
Key Decisions
The Outcome
A modern platform that turns a mobile app into a strategic asset.
The new iWinners application gives Winners Group a scalable foundation for engaging with their end customers across all markets. The multi-country architecture makes future expansion significantly easier — new markets can be onboarded within the same application without rebuilding.
Customers now have a clearer, more intuitive way to view and manage their financial products, supporting better financial decision-making. And for Winners Group, the app has become a direct communication channel — enabling them to engage with their users more frequently and more meaningfully than ever before.
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