Healthcare Mobile App UI/UX design APIs & Integration CRM Web Portals

Unified Healthcare Ecosystem for Mothers & Babies

For Danone

Toddler taking first steps in a sunlit nursery with parent encouraging from behind

Overview

A multi-channel advisory ecosystem providing personalized healthcare guidance for mothers and expecting mothers throughout their parenting journey.

Nutriklub portal on desktop and mobile showing pregnancy and motherhood articles

The Situation

Growing Demand for Digital Parental Support

Danone is a global leader with a unique health-focused portfolio in food and beverages. The Nutricia brand delivers an important part of Danone's mission — specialized nutrition for mothers and babies. Nutricia wanted to develop brand awareness among mothers and become a thought leader in the industry for children's nutrition and supplements.

With a growing demand from customers for online experience and education, the traditional advisory channels were no longer sufficient to meet the expectations of modern parents seeking trusted, accessible healthcare guidance.

The Real Problem

Disconnected Channels, Inconsistent Experience

Despite having multiple touchpoints — web portal, mobile app, newsletters, live counseling — the experience was fragmented. Parents couldn't seamlessly transition between channels, and personalization was limited to basic segmentation rather than actual stages of child development.

The data sat in silos without interoperability potential. Nutricia needed a unified, GDPR-compliant data infrastructure that would enable personalized experiences at scale while consolidating multiple data sources into a single warehouse — opening the door for future integrations and innovation.

Nutriklub mobile app showing pregnancy calculator and allergy questionnaire

Nutriklub mobile app displaying breastfeeding and food allergy articles

Key Decisions

Modular Ecosystem Architecture

Build interconnected modules — portal, CRM, mobile app, Exponea, push notifications — sharing a unified data warehouse instead of a monolithic platform.

GDPR-First Data Strategy

Design the entire data infrastructure around privacy compliance from day one, consolidating multiple data sources into a single compliant warehouse.

Specialist-Powered Technology

Integrate live chat and professional counseling directly into the digital experience, blending human expertise with automated engagement tools.

Long-Term Partnership Model

Commit to continuous evolution through ongoing SLA support rather than one-time delivery, enabling iterative improvements since 2010.

Nutriklub product listing and product detail pages on mobile

Nutriklub expert Q&A forum and live counseling chat on mobile

The Outcome

A Trusted Ecosystem Serving Generations

Nutriklub has become the go-to resource for hundreds of thousands of parents. The unified ecosystem — spanning web portal, mobile app, CRM, newsletters, push notifications, and marketing automation — delivers personalized content based on each child's stage of development. Engagement tools like baby diaries, development charts, and allergy risk calculators keep parents coming back.

The modular architecture enabled rapid feature expansion while maintaining performance and compliance. A decade-long partnership has proven the value of continuous evolution over static delivery.

10 years of continuous partnership

400K+ parents in the ecosystem

25K+ questions answered live

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